After buying Tyler Manufacturing, Case IH needs to establish itself in the sprayer business. We leverage Case IH strengths (financial resources, service network) with Tyler’s technology to introduce Case IH and prove “We Came to Play.”
Then major competitor Ag Chem is purchased by AGCO, a larger equipment company. Now we take the gloves off, and evolve the campaign with an even stronger brand message: "Red Rules." And it does. "Red Rules" is adopted as the global theme for all of Case IH Application Equipment. The machines become leaders in the sprayer category.