Foremost Farms USA wants a unifying brand position to help its three separate divisions a, whey ingredients, and consumer products) cross-sell to a diverse customer base. We engage our Behavioral MapTM to drive the process.
The process starts by uncovering insights that resonate with Foremost Farms’ diverse customer base – from food processors and foodservice operators to food retailers and consumers – as well as employees and farmer member-owners. These insights inspire the ideas that formulate Foremost Farms’ new brand promise and unifying slogan: Discover why we’re foremost.TM And then, the brand grows into new markets, which tends to happen when a brand -- and a plan -- come together.