Novartis Animal Health acquired several animal vaccine companies and introduces itself to the animal health industry. Morgan&Myers created a single, distinctive brand identity system that unified the vaccines with a consistent design. The attractive package design stands out on the shelves at veterinary clinics and distributor stores. Key design features -- colors, animal icons, and use of bars as graphic elements -- are carried over to create a unique overall corporate look that’s used on many communications pieces. The tradedress look is adopted worldwide and earns the National Agri-Marketing Association’s Corporate Identity Award.