PR Associate
Vision:
To be indispensable to our clients
Mission:
To develop and execute communications programs that help our
clients build their brands, relationships and reputations
Position:
PR Associate
Location:
Waukesha, WI
Your Clients:
Case IH (primary); all other internal and external clients
Primary Purpose of this Position:
To write high-quality copy for client news releases, Web copy, brochures and collateral, mailers, and all other communications needs to help client achieve its objectives.
Essential Functions/Responsibilities:
- Write news releases, Web copy, brochures, as well as copy for promotions and direct mailings
- Interview client and sources for stories
- Manage client activities to ensure project completion in a timely, cost-effective and quality manner
- Make contact with media through use of appropriate PR techniques
- Support senior account personnel in client contact
- Participate with senior account personnel in monitoring time and expenses on assigned accounts
- Participate in implementing communications programs
- Concept and work with Art Director to develop creative approaches to communications ideas to support the client’s objectives
- Meeting the M&M Code of Client Service
- Perform ongoing assignments under limited supervision
- Perform other duties as required by team leader
Education/Experience:
- Degree in journalism or related communications field
- 1-2 years experience in agricultural marketing communications desirable
- Agricultural or technical (engineering) background or interest is a plus
Accountability to Morgan&Myers’ Code of Client Service:
Results |
Implement plans that build clients’ brands, relationships and reputations. |
Objectivity |
Understand clients’ needs and issues. |
Responsiveness |
Be flexible. Understand effects of change on client and divergent viewpoints. Provide prompt, timely service. |
Expertise |
Understand clients’ business and brand, relationship and reputation needs. |
Stewardship |
Look for ways to implement client programs cost effectively and protect confidentiality of client information. |
High quality
creative work |
Implement program elements that are consistently high quality and creative. |
Knowledge/Skill Qualifications:
- Strong writing, interviewing and editing skills
- Ability to understand and translate technical information into marketing communications tools
- Basic understanding of agricultural equipment and its applications, as well as geographic differences in crop production
- Must know grammar, punctuation, usage, meanings and have extensive vocabulary
- Must have working knowledge of various software programs such as Word, PowerPoint, etc.
- Must have ability to interact on/navigate social media platforms
- Must have basic math skills, especially in technical writing
- Should have excellent reasoning and judgment skills
- Must be a creative thinker, an analyzer, and a problem solver
- Excellent organizational abilities, utilizing personal skills, other people and material resources
- Extreme attention to detail
- Ability to manage multiple projects simultaneously
- Ability to remain cool under pressure
- Self-confident and takes pride in high-quality work
- Respect for and support of other team members
- Demonstrate commitment to professional development by attending professional development meetings, seminars, and/or conferences, etc.
Physical/Mental Demands:
- Prolonged sitting
- Possibility of repetitive motion syndrome from the large amounts of typing required
- Some travel required
Special Working Conditions:
- Work in a typical office setting
