Featured Blogs

Marketing, the Right Way: Using Audience Personas

Braedon Coon, February 13, 2024

It’s important to understand your audience before you develop a strategy. Learn about audience personas and how to create one. Read more

Content strategy vs. content marketing, and how to leverage both for your brand

Braedon Coon, January 4, 2024

To make your content marketing meaningful, start with a content strategy. Learn how starting with strategy can set up your marketing campaigns for success. Read more

Developing an Authentic Brand Narrative That Connects Consumers to Your Food

Matt Hamrin, September 7, 2021

Your brand narrative is more than a unique story about how you got started. It’s the process of building trust with consumers through transparency and empathy. Follow these steps to create yours.  Read more

Marketing, the Right Way: Using Audience Personas

February 13, 2024

It’s important to understand your audience before you develop a strategy. Learn about audience personas and how to create one. Read more

Content strategy vs. content marketing, and how to leverage both for your brand

January 4, 2024

To make your content marketing meaningful, start with a content strategy. Learn how starting with strategy can set up your marketing campaigns for success. Read more

Cause Marketing: A Game Changer for Marketing Professionals

November 29, 2023

Explore the power of cause marketing and how it can help your brand authentically connect with consumers and drive business success. Read more

How can brands deliver trust-building sustainability stories? Through farmers.

October 20, 2023

Recent research shows a growing trust gap between consumers and corporations when it comes to sustainability. Discover how farmers can serve as authentic sustainability storytellers. Read more

MorganMyers is Committed to Help the Fight Against Hunger

September 27, 2023

Thirty-four million Americans are food insecure. This Hunger Action Month, MorganMyers is sharing how we do our part to fight food insecurity in our states. Learn more about our efforts. Read more

The Power of Brand Transparency in CPG Food Brands

August 24, 2023

Get a taste of what a refreshed marketing and communications strategy would look like for your food brand or agricultural specialty when you read our blog. Read more

Consumers crave sustainability. Is your brand delivering?

May 30, 2023

A brand refresh goes far beyond changing your logo or packaging. Learn what it means to refresh your brand and how this investment can redefine your brand’s relationship with customers. Read more

The Power of a Brand Refresh Might Surprise You

March 27, 2023

A brand refresh goes far beyond changing your logo or packaging. Learn what it means to refresh your brand and how this investment can redefine your brand’s relationship with customers. Read more

The Power of Food Product Sampling Tours

February 8, 2023

Samples are an easy way to get your food products in the carts and stomachs of consumers. Discover how your brand can execute a mobile sampling tour to grow grocery sales and brand awareness. Read more

A Food Marketer’s Take on the Sustainable Agriculture Summit

January 30, 2023

Ag and food CPG marketing are deeply connected. Hear from one of our longtime food marketers, Matt Hamrin, as he shares his key takeaways and observations from the 2022 Sustainable Agriculture Summit. Read more

MorganMyers continues its winning streak, takes home top 2022 Golden ARC Award

June 28, 2022

Our team took home three Golden Ag Relations Council (ARC) awards this year for our work with The SCN Coalition and Illinois Farm Families. Learn more about this prestigious awards program and see our work in action! Read more

Marketing Food Products to Millennial Parents, From Convenience to Nostalgia

June 13, 2022

Convenience, sustainability, ingredient alternatives. Understanding the millennial parent’s priorities doesn’t stop there. We break down how to build relationships between food brands and millennial parents – from what influences their purchasing decisions to marketing strategies they love. Read more